SEO Guide – Why is Google Webmaster Tools important

To perform efficient maintenance and be aware of your site’s indexing status, Webmasters will need access to data about your website’s rankings and overall performance. Google Webmaster Tools is a strong and reliable service which can help any website with their SEO and website success. Widely used by webmasters, web developers and SEO specialists, it makes site data readily available for SEO tracking.

What Is Google Webmaster Tools?

Designed to open up and create good communication between yourself and Google, Webmaster Tools makes it easier to understand what Google needs in order for your website to rank highly in searches and generate large amounts of traffic. This free service for webmasters and web developers provides them with specific tools and methods to improve their rankings and, a better understanding of their website’s current status.

In Google’s view, your site may have problems or errors which are resulting in poor rankings in the SERPs. Google Webmaster Tools shows you where these problems are, enabling you to fix them for better results.

Why Is Google Webmaster Tools So Important?

Google Webmaster Tools helps with generating a successful SEO strategy which will help to improve the overall success of your campaign. Helping to generate relevant and consistent traffic, the information provided in Webmaster Tools can help you identify specific areas that Google has highlighted; including:

Search queries – how consumers find your website should be of great interest to a webmaster, and anything which shows you which keywords you should be using to generate more traffic is undeniably useful. These queries are presented with a clear listing of the ranks for average keywords, which is easy to understand and thus easy to implement changes.

Keywords – keywords which are found on your site can be compared against what potential customers are typing into Google. This is essential information to ensure that you are getting the most out of your SEO on your site.

Crawl errors – server errors, broken links, 404 errors, denied access and missing pages can all stop visitors using your site correctly. Through Webmaster Tools, Google will acknowledge any errors it has found whilst crawling your site.

Sitemaps – this shows how many errors and warnings have occurred on your site, as well as all the URLs submitted and indexed, creating a summary of all sitemaps on your site.

All of these can be used by search marketing specialists to improve the experience users have of your site and create more traffic.

Speak To The SEO Specialists At SEO Junkies

SEO Junkies are leading SEO specialists who are dedicated to optimising your search rankings and getting you onto page one of Google. Up to date with the latest developments and search strategies, they use their own internally developed processes to ensure high rankings in natural listings.

If you need any further information about their services and how your business will benefit then speak to the SEO Specialists at SEO Junkies today. Go to Call their team on 0845 373 0595 or email .

This entry was posted in SEO and tagged , . Bookmark the permalink.

Comments are closed.